Ethical Concerns in Netnography
Here are the slides for the presentation I gave at the Association for Consumer Research Doctoral Symposium on October 23, 2014 in Baltimore, Maryland. I hope you find them useful. Netnography and...
View ArticleThe Post-human future of brands” An Illustrated Chapter
My last post contained some of my early initial thoughts about the future of brands. I completed that work and it was just published in the volume. I wanted to share a version of that work with you...
View ArticleBrand New Worlds Begins
After giving this blog some thought, I concluded that it needed some freshening and updating, and especially a refocusing. The new name reflects the new focus. This is the outcome. Brand New Worlds is...
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